I often judge a book by its cover. If the images on the cover don’t appeal to me I may not be the intended audience. The work above is the most perfect gift for me (hint hint). As an English major I read the classics and then fell in love with historical fiction. I have so many categories of favorite books the gorgeous work by artist Jane Mount as featured in In Style’s Valentine’s Day Gift Guide is almost too overwhelming to imagine. Relax, calm down, they are “just” book covers! Yes, but the covers are the first introduction to the characters I’ve fallen in love with and grown up with. Nothing is just a book cover!
If the author doesn’t take ownership (personally, not legally) of the cover of their book their readers may not be the group they originally intended. Similarly, if you accept a client they undoubtedly know people like themselves and will refer more of the same. It is therefore important to focus on your ideal client to get more ideal clients. If your resume doesn’t target the job you want you won’t get the job you want.
You need to be the person you want to be in life, in appearance, online and on paper. It is important to be consistent everywhere so that others who make judgments based on the 1st handshake, the 1st glance, the 1st few lines of an email and the 1st few lines of your resume will judge you the way you intend to be judged. We all judge others even if we try to be fair and impartial. There goes the law, sneaking into everything!